Alex Mitchell
In Alex’s words
Born in the UK and raised on the Costa del Sol from a young age, I have spent most of my life in southern Spain and have developed an extensive knowledge of the area, its lifestyle and its ever-changing property market.
Entrepreneurial from a very early age, I launched my first website as a teenager, buying and selling surf merchandise online. In my early twenties, I went on to develop and successfully sell a fast-food business, gaining valuable first-hand experience in business, marketing, sales and customer service.
Real estate, however, has always been close to home. Mitchell’s is a family-run business established on the Costa del Sol in 2003, and I grew up around the industry. Since leaving school, I have worked within the family business in a variety of roles, giving me a broad understanding of the property market and of what goes on behind the scenes to make a successful sale happen.
Over recent years, I have become responsible for the growth and development of Mitchell’s Prestige Properties, particularly in expanding the company’s digital presence, property marketing and social media strategy.
My role today is more behind the scenes, supporting the Mitchell’s sales team and helping agents source the right properties and opportunities for their buyers. With my finger constantly on the pulse of the Costa del Sol property market, I keep a close eye on new listings, off-market opportunities, new developments and properties with potential for renovation and resale.
Having lived on the Costa del Sol for most of my life, I have developed an excellent understanding of the different areas, urbanizations and developments along the coast, as well as a strong network of local agents, developers and property professionals. My product knowledge is second to none, allowing me to help the team identify opportunities that may not always be obvious from a simple property search.
I have developed a particular interest in investment opportunities and enjoy analysing properties where there is potential to add value, whether through refurbishment, repositioning or identifying an area or development with strong future potential.
Although I am nowadays less involved in day-to-day property viewings, I remain closely connected to the buying process. One of the aspects of real estate I enjoy the most is working alongside the Mitchell’s agents to understand what their buyers are really looking for and helping the team find the right match.
Fluent in both English and Spanish, I am also very involved with the wider Mitchell’s team and its trusted network of lawyers, architects, developers, mortgage advisers and other local professionals.
Outside of real estate, I am a keen sports enthusiast and enjoy surfing, padel, training and travelling.
For me, the most rewarding part of the business is often what happens behind the scenes: spotting the right opportunity, sharing it with the team and ultimately seeing it become the right property for one of their clients.
Thinking about buying or selling on the Costa del Sol? Talk to Alex about your search.